Why teal?

This is a quick post to get us started here. We chose teal as the accent color for our app and branding very deliberately. Specifically, because it is associated with tranquility, clarity, renewal, calm, open communication, balance, practical thinking and relaxation. Given that most users will have the app open in one or multiple windows throughout the workday, we wanted to make the experience of interacting with it as pleasant and grounding as possible. According to Dieter Rams’ Ten Principles of Good Design, “the aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our wellbeing”. We also hope the restorative associations with teal will be reflected in users’ daily interactions with clients, colleagues and associates. We love looking at it and hope you do, too ♡